TRACK email message views and CTR (click through rate)

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Tracking of email opens and click-throughs is now made easy with the use of G-Lock Analytics email tracking service: http://www.glockanalytics.com

With G-Lock Analytics, you can clearly understand what is happening to your emails after they are sent. When creating your e-mail message, you can simply replace your regular links with the "track" links generated by G-Lock Analytics. If the recipient clicks on the "track" link, the click is counted by G-Lock Analytics. The email opens are calculated with the use of a small transparent image placed within the e-mail (calculating the opens is possible for HTML emails only).

The email tracking reports are saved to your user account on G-Lock Analytics. You can login to your G-Lock Analytics account at any time and view up-to-date reports. With these types of reports you can figure out if your customers find your emails interesting, or what part of them they like more.

To summarize, with G-Lock Analytics you can:

- Track open rate (for HTML emails)
- Track click through rate (for HTML and text emails)
- Track click-throughs using your own domain
- Track the date/time when a customer opened the email and/or clicked the URL
- Track unique information: IP address and email address
- View the geographical localization of unique opens
- Get real time reports about your e-mail campaign performance

One of the nice features of G-Lock Analytics is the integration with the v6 of G-Lock EasyMail. If you use G-Lock EasyMail 6 to send the emails, you can replace your regular links with the "track" link directly in G-Lock EasyMail. In addition, you can insert an encoded recipient's email address into the "track" link and thus, get a full report about who opened your email and who clicked on the links.

For your convenience you can view the email tracking reports - Opens/Unique opens, Clicks/Unique clicks, Open Rate, Click-Through Rate, and Click-To-Open Rate - directly in G-Lock EasyMail v6 address book. You can easily save the recipients who opened the email/clicked the link(s) to a file, or add them to the Exclusion List of the group or database in G-Lock EasyMail address book.

You can download this User Guide in PDF to learn more how to track email campaigns with G-Lock Analytics: http://www.glockanalytics.com/files/glock-analytics-guide.pdf